Travel Vida Social Media Campaign

Travel Vida is a fictional online travel booking service that connects travelers with local hosts, guides, and unique cultural experiences. The social media campaign includes an Instagram post, Facebook ad, and animated Instagram Story designed to encourage travelers to use the service. The campaign focuses on communicating the three-step booking process while maintaining a consistent visual identity across platforms. The designs use Travel Vida's existing color palette of deep purple, red, orange, and yellow to reflect the excitement and adventure of travel. Bold typography establishes a clear hierarchy, while travel photography and custom icons created in Adobe Illustrator support the campaign's message. The warm yellow background unifies the advertisements, and red call-to-action buttons contrast with the surrounding elements to attract attention. The Instagram and Facebook ads show the three-step booking process through text and icons, helping viewers understand the service quickly. The animated Instagram Story incorporates sequential transitions to introduce each step individually, with a final call to action encouraging viewers to explore Travel Vida.