This two-page responsive website was created using Bootstrap, HTML, and CSS, and informs and persuades the reader using an “adopt, don’t shop” campaign. Viewers are encouraged to adopt from animal shelters, rescue organizations, or local animal welfare groups instead of purchasing from commercial breeders, pet stores, or online sources. The website utilizes the Quicksand type family to evoke friendliness and approachability while maintaining a modern, readable interface. A mostly white graphic background keeps a friendly tone, while warm grey, used as a secondary color, balances the playfulness of pets with professionalism and sophistication. Accents of a soft blue convey trust, calmness, stability, and reliability, which is essential when dealing with animal adoption.
Adopt, Don’t Shop style guide, 2023, 6.875x2.875 inches
Adopt, Don’t Shop — Index, 2023, 2560x10180 pixels
Adopt, Don’t Shop — Inner Page, 2023, 2560x11837 pixels
Adopt, Don’t Shop — Index wireframe sketch, 2023
Adopt, Don’t Shop — Inner Page wireframe sketch, 2023