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Junior's Pizza, Subs & Wings Rebranding

Junior’s Pizza, Subs & Wings is a family-owned pizzeria in Boynton Beach, Florida. Their logo looked outdated and stuck in the early 2000s, which may have worked when it opened in Boynton Beach in 2000, but today, it shows its age heavily. The nostalgic and lively atmosphere of the pizzeria is well-represented in the new logo. It makes viewers feel the energetic arcade era takes them aback without looking dug out from a 1980s time capsule. The rose red and forest green give an 80s-inspired take on the mainstay colors of a pizzeria. Futura Condensed was chosen for the popularity of its original counterpart in the 1980s. The energetic logo redesign carries through to the rest of the brand, including collateral items like its menu, pizza boxes, landing page, and stationery items. A conceptual print advertisement does a take on the popular 1980s arcade game Pac-Man.

Image of Junior’s Pizza, Subs & Wings color logo redesign

Junior’s Pizza, Subs & Wings color logo redesign, 2023

Image of Junior’s Pizza, Subs & Wings black and white logo redesign

Junior’s Pizza, Subs & Wings black and white logo redesign, 2023

Picture of Junior's Pizza, Subs & Wings style guide

Junior's Pizza, Subs & Wings style guide, 2023, 11x8.5 inches

Mock-up of various stationery items featuring Junior’s Pizza, Subs & Wings logo redesign

Junior’s Pizza, Subs & Wings logo redesign and stationery concepts, 2023

Mock-up of a pizza box featuring Junior’s Pizza, Subs & Wings logo redesign

Junior’s Pizza, Subs & Wings logo redesign and pizza box concept, 2023

Image of a menu mockup featuring Junior’s Pizza, Subs & Wings logo redesign

Junior’s Pizza, Subs & Wings logo redesign and menu concept, 2023, 17x11 inches

Image of a landing page prototype featuring Junior’s Pizza, Subs & Wings logo redesign

Junior’s Pizza, Subs & Wings logo redesign and landing page concept, 2024, 1440x3664 pixels

Image of a print advertisement concept featuring Junior’s Pizza, Subs & Wings logo redesign

Junior’s Pizza, Subs & Wings logo redesign and advertisement concept, 2023, 8.5x11 inches

Junior's Pizza, Subs & Wings logo animation, 2024

Landing Page Prototype
PROCESS
MOODBOARD
Picture of Junior’s Pizza, Subs & Wings brand moodboard, showcasing the brand’s main color palette and images that blend the 1980s with contemporary design elements

Junior’s Pizza, Subs & Wings brand moodboard, 2023, 10x10 inches

MANUAL SKETCHES
Image of the first manual sketch of the Junior's Pizza, Subs & Wings logo

Junior's Pizza, Subs & Wings manual logo sketch 1, 2023

Image of the second manual sketch of the Junior's Pizza, Subs & Wings logo

Junior's Pizza, Subs & Wings manual logo sketch 2, 2023

Image of the third manual sketch of the Junior's Pizza, Subs & Wings logo

Junior's Pizza, Subs & Wings manual logo sketch 3. 2023

Image of the fourth manual sketch of the Junior's Pizza, Subs & Wings logo

Junior's Pizza, Subs & Wings manual logo sketch 4, 2023

DIGITAL SKETCH
Image of the digital sketch of the Junior's Pizza, Subs & Wings logo

Junior's Pizza, Subs & Wings digital logo sketch, 2023

LOGO ITERATIONS
Image of the first logo iteration of the Junior's Pizza, Subs & Wings logo

Junior's Pizza, Subs & Wings logo iteration 1, 2023

Image of the second logo iteration of the Junior's Pizza, Subs & Wings logo

Image of the second logo iteration of the Junior's Pizza, Subs & Wings logo

NEW VS OLD LOGO COMPARISON
Original logo for Junior’s Pizza, Subs & Wings

Junior's Pizza, Subs & Wings original logo

Image of Junior’s Pizza, Subs & Wings color logo redesign

Junior’s Pizza, Subs & Wings color logo redesign, 2023

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